THE STUDY OF CONSUMER PERCEPTION: - WITH SPECIAL REFERENCE TO PATANJALI PRODUCTS.

Abstract

Customer perception plays an important role in a companys ability to attract new consumers and to retain existing consumers. The paper aims to study the consumer perception with special reference to Patanjali products. PATANJALI came into existence in January, 2006 as a PVT. Ltd. Company. The main vision of the company is to provide herbal and Ayurvedic products to customer as well as to uplift the Indian economy. The main objective for conducting the research was to study the brand perception of PATANJALI in minds of Consumers and how PATANJALI product is different from other products. The paper concluded that Customer make a perception about the product or company according to his personal experience, if he is satisfied with the companies services/product then it create positive perception or vice versa. Patanjali continuously focused on interacting with their target audience and creating a positive perception on their mind to create and retain loyal brand consumers.