A STUDY ON WOMEN EMPLOYEE RETENTION THROUGH CAREER ADVANCEMENT IN PRIVATE BANKS IN THANJAVUR DISTRICT

Abstract

Human capital can make or break the Business and organization. Retention is even more important than hiring because hiring process takes time and money more than retention. Employees are the most worthy & valuable assets of organization especially female employees. Mostly Female employees quit their jobs rapidly because of Cultural and environmental problems in Banking sector. The basic aim of this research paper is to identify investigate explore the factors affect retention of female employees in organizations. The paper does not only study the factors but it also talks about the ways to decrease turnover rate of female employees in organizations. Qualitative as well as quantitative research methodology has been adopted in this paper. The researchers have conducted a survey with the help of a questionnaire in three types of organization; i.e., hospitals, banks and educational institutions situated in Thanjavur district. The researchers have found that although there are many factors that affect retention of female employees at their jobs but social factors, family factors, role of organization and role of supervisor are the four major contributors. Contribution value addition: The paper provides a basis to understand the problems that are faced by female employees in their organizations. It is a good contributor to the knowledge world of human resource management that explores factors that affect female jobs and provides solution to the problems faced by female employees at their jobs. The paper can also help the management of the organizations and government authorities to pay their attention to the problems of their female employees.