An Analysis Of Customer’s Perceptions Towards The Promotional Strategies Adopted By Insurance Companies In Tamil Nadu

Abstract

Marketing strategies become more crucial when they are executed to design, distribute and promote insurance services. The present study is descriptive in nature and takes out significant differences in the promotional strategies adopted by insurance companies in Tamil Nadu. The study shows noteworthy results and opinions of customers, which can be very useful for designing effective promotional strategies for insurance companies. The study reveals remarkable facts connected with customers perception about promotional tools of both private and public sector companies and also about the most effective tools to promote insurance services.