CONSUMERS’ SATISFACTION TOWARDS AAVIN MILK

  • Dr.RM.CHANDRASOODAN et. al

Abstract

In the present days milk is most important food for all categories and convenience drink to human life. This study has attempted to carry out as an investigative study in all level of respondents. A convenience sampling technique has been used to select 140 respondents as a sample size. To gather information from the respondents, questionnaire has been used as data collection tool. Opinion of respondents regarding demographic opinions and rank them their opinion about Aavin milk products. This paper highlights the opinion of the consumers. Percentage analysis, chi-square Test and garret ranking technique have been applied to test hypotheses framed in this study as well. 

Published
2019-11-11