THE ROLE OF CREATIVITY IN ENTREPRENEURSHIP

Abstract

            The entrepreneur is a key to economic development. Evolution of the concept of entrepreneurship was only in the beginning until 18th century. The word entrepreneur is derived from the French word Entreprendre which means to undertake. Thus entrepreneur is a person who undertakes the risk of a new enterprise. In the words of Robert E Nelson, an entrepreneur is a person who is able to look at the environment, identifying opportunity to improve the environment, marshal resources and implement action to maximize those opportunities. Entrepreneurial creativity impacts throughout the lifetime of the entrepreneur, and not just during the span of the business and it acts to as part of the everyday entrepreneurial climate.