A Study On The Impact Of Recession In Real Estate Industry On Investment Decisions Of Retail Investors With Special Reference To Chennai City

Abstract

This research is attempted to find the impact of recession in real estate industry on the investment decisions. It also aims to find out the class of real estate which has seen a reduction in investment, factors influencing the decisions, alternative investment avenues chosen and provide suggestions to the investors and the investing companies. Thus to read the investors behaviour, convenience sampling method was used and primary data was collected from 75 investors limited to the city of Chennai, by issuing questionnaire. Various tools like percentage analysis, weighted average, correlation and regression were used to analyze the data.