ONLINE SHOPPING BEHAVIOUR AMONG UNDER GRADUATE STUDENTS OF ARTS AND SCIENCE COLLEGE FOR WOMEN IN VANIYAMBADI

  • Dr. M. Sadiya Sarvath

Abstract

E-commerce is one of the fastest growing industries in the global economy. We live in a very integrated world, where physical boundaries are overcome by trade and technology. Theres a constant exposure of information about products and brands on social networks. Brands use their social networks channels to publish images and features about what they are offering. The consumers experience and reviews is shared through online and this can affect the brand image, either positively or negatively. This exposure enables people to be aware of purchasing options, converts the buying process into a well-informed decision, which allows the reduction of the search costs and increase the probability of buy. This paper entitled Online Shopping Behaviour Among Under Graduate Students of Arts and Science College for Women in Vaniyambadi clearly states the shopping behaviour of students through online.

Published
2019-11-11