REVIEW ARTICLE ON 3D AR MOBILE BUYING EXPERIENCE

  • Neha et al.

Abstract

AR is an emerging technology that enables users to access the virtual objects in real time
scenario. The increased use of various devices such as smartphones or tablets has
increased the amount of time spent online by customers. In this fast-moving world, with the
help of Augmented Reality, e-shopping can be taken with comfort and development to the
next stage. This technology superimposes a computer-generated image on a user's real
world view and thus provides a composite view. This paper represents a proposed
methodology through which we will determine customers can experience the look and feel
of products within the context of their home by using unity 3D technology.

Published
2019-12-21
Section
Articles