An Analytical Study of Customer Satisfaction towards KFC Restaurant chain in Udaipur City

Abstract

KFC, also known as Kentucky Fried Chicken,is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with almost 20,000 locations globally in 123 countries and territories as of December 2015. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell, and Wing Street chains..The main objectives of this research paper to identify the factors that influences the decisions of consumers Preference towards restaurant & to examine the consumption pattern in restaurant. A five point multi item liker t scale (1- strongly agree and 5- strongly disagree.) will be used for the study the research will be conducted in Udaipur. Sample size of 250 respondents in the age group 18 to 25 year and more than 40 year above will be taken for the survey. Out of all the respondent 73% are male and 27% are female. Out of all the respondent 46.1% are comes under once a week, 22.5% are more than once a week, 16.9% once a month, and 14.6 % comes in very rare. There is association customer satisfaction across the gender & the income. This research aims to provide a better understanding of the consumer decision-making process for restaurants in India.