A Study of Factors Influencing the Investors choice in Life Insurance Policies

Abstract

Human life is a very significant resource, and life security coverage, which is popularly known as life insurance, is the most significant kind of protection which gives monetary assurance to an individual and his family at the time of uncertainties or damages. Extra security in the form of life insurance policies gives both wellbeing and insurance to people and furthermore energizes reserve funds among individuals and  plays an important role in the welfare of human prosperity by giving protection to individuals against life dangers and mishaps. In light of essential information which was collected by interviewing and questioning people, this paper endeavors to distinguish factors of life insurance ownership in the nation. This helped us to recognize factors that play a significant role in choosing consumer inclination of Life Insurance policies. A total of 50 respondents were used for the research purpose. Various factors were identified through Factor Analysis. The findings of this study provide the individuals perception towards the insurance policies.

Key Words:Factor Analysis, Life Insurance, Policy, Respondents, well-being