Role of Startups in Growth of E- Commerce in India
Abstract
The standpoint for India's economy might be melancholy for the time being, yet one division looks set to blast, online retail. As an ever increasing number of Indians utilize the web, sales and revenues of web based business organizations could significantly increase throughout the following three years to 504 billion rupees ($8.13 billion). It's not simply Flipkart, Amazon or Jabong etc but, e-Commerce has stretched out its underlying foundations to different segments of retail, and there are presently over 300 such sites in India. In the course of the most recent couple of years, many sites have been propelled in India to sell everything from books and apparatuses, to infant care items and flight tickets. Starting a year ago, online retail Startups have procured an astounding 138 billion rupees as income.
The most remarkable aspect of e-commerce is its ability to implement its marketing strategies immediately. By going online, many consulting services have expanded its reach to a national, or even international base of probable online customers.
However participation of niche companies, stake holders and Role of FDI has also contributed towards growth of e- commerce in India. Many Companies have emerged as Unicorns and established themselves in the Indian market and increasing their Market Share.
Many virtual mall and online platforms provide an established base for startups to sell their products online at lower margins However with expansion and in lieu of growing Market Share many issues are yet to resolve such as Type and amount of Investment and funding, placements of products and services , merging and tie-ups with potential companies of India in online business, potential online market opportunities prevailing in Indian Market, Role of competitors , on line behavior of consumers, payment methods, trust and securities issues of online consumers etc , infrastructure and technological change, Economic risks , legal regulations and marketing the products and services creatively are also observed before starting into active business.
Beginning an online store may appear to be an awesome test, however actually it's rarely been simpler. At the point when it comes down to the hard actualities, not very numerous e- businesses endure or succeed. Today, huge numbers of the procedures of moving a business online have become institutionalizedand even computerized. Entrepreneurs and startups find a completely new significance in their online business with advanced newly discovered markets thereby winning the trust of web customers.
Keywords: Startups, Investment and funding ,placements of products , merging and tieups , online market opportunities ,competitors strategy , on line behavior of consumers, payment methods, trust and securities infrastructure and technological change, Economic risks , legal regulations , growth and development, market share ,economic condition and improvement, FDI and stakeholders