A Study of Factors affecting E –Business with Consumer Durable Goods in India

Abstract

Electronic Durable goods have become Essential Household Items to be used regularly in day to day life. The purpose of the present study was to identify and explore major factors which affecting consumer tastes, attitude and subsequently behavior towards the purchasing of Product which was prepared through extensive literature. Data were analyzed using statistical Techniques such as a factors affecting which were identified as Perceived Quality, Price Consciousness, Timedelivery, Perceived Risk & Brand Image. Moreover Demographic variables were also found influencing consumer behavior with electronic consumer Durable goods. The Study contributed through the identification of significant Determinates of Purchase Behavior towards Electronic Durable goods. The finding of the Study may be useful for Marketers in there Devising marketing Strategies.