A Study to Find the Impact of Marketing Strategies on Growth of Selected (Bisleri, Kinley and Jasco) Mineral Water Industry in Terms of Product

Abstract

Globalization and Liberalization are the Mantras of the new economy today, which is now on the fast track. Marketing management states the evolution of planning and execution of goods and services to meet the objectives of an individual or organization. It plans and develops the product on the basis of consumer needs. The focal point of marketing strategies to provide all needs and wants of the consumers. Effectiveness of marketing management can be evaluated by consumer preferences and marketing managers perspectives. It started with identification of customer set and their need structure. It implements the strategies and programmers to achieve the goals of market. Optimum utilization of resources and effort to deliver higher value to consumer and get great profit are the purpose of the marketing.

This paper helps to identify the impact of marketing on growth of selected (bisleri, kinley and jasco) mineral water industry in terms of product.