Analysing the Brand Performance for Fairness Cream Ponds White Beauty in Indian Mar

  • Roma Katariya

Abstract

The main objective of this study to analysing  the Brand performance for fairness cream  ponds white beauty in Indian market Indias fairness cream it involving at rapid sped fuelled by television advertisement by the celebrities and the rapidly changing lifestyles Indias productive all market has seen the significant growth in the cosmetic market in last two decades and fairness cream account of the major part of the cosmetic market with an average growth rate of 20% per annum a detailed analysis of ponds white beauty cream is done on four basic dimension of this model brand differentiation Brand performance, Brand knowledge, Brand strength, and Brand emotionality .

Ponds white beauty is strong on all the four pillars and occupies the leadership position its products category because it has constantly revamped itself with the changing needs of the market and has been quick in identifying the present as well as future challenges and opportunities the skin fairness category because it has ensured that the core Association of ponds whit beauty and healthy fairness does not get diluted with time. The particular study aims at identifying the popular Brand of fairness cream and the reason of choosing a particular Brand it also provides a more compressive analysis of evaluating consumer preference to various Brands of fairness cream just like Ponds white beauty cream.

 

Key Words:Brand performance, Brand emotionality, fairness cream, consumer.

Published
2019-12-30
Section
Articles