An Assessment of Parent’s Preference towards Sukanya Samriddhi Yojana

Abstract

Gender inequality always has been the most common issue throughout Indian society. Central and state governments initiated many financial schemes and programmeto eliminate gender inequality in the society.SukanyaSamriddhiYojana assists girls to achieve financial stability and independence in the long-run. It is a government backed savings scheme and fetch good rate of interest for the benefit of girl child.  It attracts the parents with a range of benefits.  This study examines the investors perception about the scheme. A structured questionnaire is used to collectprimary dataand the study area is restricted to five Taluks of Dakshina Kannada district. The results of the study reveal that the respondents are highly satisfied with the wide range of benefits offered by the schemes. However, it is also observed that there is a need for the enhancement of the services of SSY scheme implementing organizations. The wide acceptance of scheme and its popularity among the below poverty line sections of society indicate that this kind of the scheme is the need of our society.