Influence of Marital Status of Investors on Investment Preferences with Special Reference to Mutual Fund

Abstract

Paper aims at studying the perception of investors towards mutual fund investment. This study aims at drawing a comparison on consumer preferences of mutual funds based upon their marital status. The study is based on a sample of 380 respondents chosen using convenience sampling to understand the mutual fund buying behaviour of the individual investors. The paper determines various aspects of mutual funds which are considered by investors while investing in mutual fund. Aspects like reason for investment in mutual fund, preference of mutual fund are discussed.
Keywords: Mutual Funds, Fund Preference, Reason for Mutual Fund Investment.