ANALYSIS ON “GREEN BANKING INITATIVES PROVIDEDTO THE COUSTOMERS IN PUBLIC AND PRIVATE BANKS IN INDIA”

Abstract

Green Banking is an ethical banking.  It refers to practices and guidelines that make banks sustainable in economic, environment, and social dimensions. It intends to make banking processes and the use of IT and physical infrastructure as efficient and effective as possible, with zero or minimal impact on the environment. Green banking helps in technological improvements, operational improvements and changing client habits in the banking sector. It is an intellect and proactive way of thinking with a vision of future sustainability. Banking activities are not physically related to the environment, but the external influence of their customer activities is substantial. This study is about the green initiatives taken by the banking sector both public & private, to promote green products, process, and technology which substantially reduce the carbon footprint from the environment. This study is also to know the awareness & perception of the  customers towards this initiative . lastly, this study will assist to know the satisfaction level of their customers on green banking initiatives.