A Study on Brand Awareness towards Samsung Products with Special Reference to Coimbatore City

Abstract

Usage of electronic devices like personal computers, laptop, tablets and smart phones has become a major part of our daily lives. A future without gathers electronic devices is unimaginable. Day by day new technical advancements are being made to these devices and much new advancements are yet to come. In early days, using any one of this device was limited, only a very few people were aware of the future technological changes, at present, people have started to adapt to these devices.