KETING AND ADVERTISING

Abstract

According to Yakup and Sevil (2011), from the beginning of the 1980s, there have been ecological issues such as global warming, the greenhouse effect, pollution, and climate changes which are directly related to industrial manufacturing and this will continue to affect human's activities. Due to the increase of environmentalism which has dominated the world, there has been a raise in consumer concern with regards to environmental protection and great demand for green products. Environmentalists evaluate products to determine their impact on environment and marketers' commitment to the environment.  Environmentally safe products are approved and companies receiving the green signal can use it in advertising and on packaging.