EMERGENCE OF GREEN ENTREPRENEURSHIP

  • 1Dr.Mrs.Kamala Balakrishnan et al.

Abstract

In the 21st century, environmental degradation perhaps the biggest concern for academicians, policy makers, government and civil societies all across the globe. The rising global concern on climate change and sustainable development has led to a paradigm shift in the Indian markets. Consumers today prefer green products over conventional products as they are growing environmentally and socially responsible The traditional efforts to solving environmental problems focused on why and how existing enterprises can become greener. However it was soon realized that a green economy cannot be mandated without addressing the issues of sustainability in businesses and industry right from their inception.

Published
2019-12-08