A STUDY ON CONSUMER ATTITUDE TOWARDS GREEN MARKETING BASED ON CORK PRODUCTS IN MADURAI CITY

Abstract

Green marketing and eco marketing are part of the new marketing approaches which do not just refocus, adjust or enhance the existing marketing trends, but seek to challenge those approaches and provide a substantially different perspective. Green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. Green marketing is based on the different kinds of products in agricultural produce in that cork products are plays the lead role. This study is mainly focus on the cork products markets in Madurai city.