A STUDY ON CUSTOMER ATTITUDE TOWARDS DIGITAL MARKETING IN COIMBATORE CITY

Abstract

Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. Success of marketing campaign cannot be solely achieved by digital marketing only. Rather for success of any marketing campaign it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing. In this study the researcher is going to analyse the attitude of customer towards the digital marketing in Coimbatore City.