A STUDY ON MODERN BANKING SERVICES RENDERED BY COMMERCIAL BANKS IN TENKASI TALUK

Abstract

Banking nowadays may be a flourishing business, centered on technological innovation. Banks play a very important and active role in the economic development of a rustic. Besides it'll modification our lifestyle incoming back years. This paper describes the fashionable banking services square measure crucial for banking sectors. To review the satisfaction regarding customers to introduce new facilities in banking services. However the most important drawback moon-faced by banks is that the price of capturing new client is way over price of retentive existing client. This study is predicted on each primary and secondary knowledge. The sampling design consists 84 trendy banking customers from Tenkasi taluk responded. This study depends to an oversized extent on the character of the issues moon-faced by customers trendy banking services. As all of the discussion shows that every variable indicated within the paper has impact on client satisfaction towards trendy banking. Additional analysis can even explore a lot of factors like data delivery and data quality regarding use and security of contemporary banking services. The overall study shows that the shoppers square measure willing to use the fashionable services just like the on-line banking, ATM etc. they like the power provided by the fashionable banking however some factors like Responsiveness and irresponsibleness have impact their level of satisfaction.