A COMPARATIVE ANALYSIS OF FLIPKART AND AMAZON

Abstract

E-commerce is trading of services and products with the help of internet. It introduced new possibilities in trading and attracted attention of traders. E-commerce offers products and services through websites, a customer simply has to visit an ecommerce website and browse various offering through browser catalog, a customer can select multiple offerings and can add them to the shopping cart, once the shopping is done the customer can checkout and proceed to payment section where various online payment options are available like internet banking, credit card, debit card etc. An attempt has been made to critically examine the comparison of customer satisfaction of two big e-tailers and those are Flipkart and Amazon. Both these big players made their own mark in India. A comparative study of Customer satisfaction between Amazon and Flipkart delivers the information about the factors that impacts customer satisfaction to succeed in e-commerce market. This paper is an attempt to analyze customer satisfaction level of Amazon and Flipkart.