A Study on Advertisement Effects on Customers Buying Behaviour with Special Reference to Villupuram District

Abstract

We have been used Advertisements for many more years to influence the buying behaviors of the consumers. Advertisements is one of the creating the opinion and perception among the customers of particular products; both of these variables are lethal combination to influence the buying behaviors of the consumers. This research was conducted on the 300 respondents were selected in Villupuram district who use different brands of product to check the influence of advertisement on their buying behavior while creating the opinion and building the perceptions. Simple percentage and ANOVA analysis were used to identify the relationship between these variables. The results revealed provide the new way to managers to devise suitable strategy for the marketing of products. These results show that advertisements are very useful in creating the opinion among the people but they are failed to build strong perceptions in the mind of consumers. Both of these variables such as consumer opinion and consumer level of perceptions will motivate the consumer to buy a certain product, as there is a positive relationship present in between them.