COMPREHENSIVE STUDY OF THE MARKET ADAPTATION FROM INTERNATIONAL TO INDIAN M-COMMERCE MARKET.

Abstract

India is a rapidly developing country with a huge population. Due to the highly changing trends and emergence of digitalization, a large part of this population are smartphone and internet users. It might also be the results of the sudden slash in the telecom services prices in the country. As a result of the rapid increase of internet users, a new aspect of the Indian market emerged which is the M-commerce market. M-commerce existed from a long time but due to low internet users it couldnt gain the pace as needed. As for now, the market is getting a huge boom and seeing to that, multiple internal brands which were not available in the Indian m-commerce market are now trying to enter the market with customized strategies. This paper is about the study of such brands which have entered the Indian m-commerce market with changed and enhanced strategies.