A STUDY ON MOBILE BUSINESS ECOSYSTEM WITH SPECIAL FOCUS ON ITS SUCCESS FACTORS

Abstract

Mobile phones really became popular during the 1990s although they had more usage for communicative purposes. Mobile phones in the todays world provide a wide variety of functions ever since they became integrated with touch screen technology. Along with the complexity in technology, came the complexity in business. The purpose of this research paper is to focus on what a mobile ecosystem is, and also the factors which contribute to its global success. The paper will also look at a few innovation platforms with analysis at ecosystem and firm level.