A SWOT ANALYSIS ON THE IMPACT OF M-COMMERCE IN INDIA
There had been tremendous growth of technology in India especially wireless technology. And as a result of this growth changed public to do business in M-commerce. This advancement of wireless technology leads to attain good and fast transaction into market. M-commerce become very successful in Indian market because it has been adopted by large number of people day by day. Due to huge number of mobile applications, users are intensely increased on smartphones and consuming bandwidth of internet service providers. Many people started using electronic commerce but they are hesitating to use of mobile commerce because of problems like security problems, payment issues and complexities of applications. This paper clarifies about the feasibility of mobile commerce in India, its growth, Strength, weakness, opportunities and threats lying ahead.