ZOMATO – BUSINESS MODEL AND USE OF M-COMMERCE
The modern growth of the net has enhanced the extension of on-line food services by individuals to go looking, comparing the quality, ease of use and expenses on these services. For a restaurant or any eating place business to provide On-line ordering services as it has become a necessary factor. This service is bringing a huge revenue for restaurants. Technology has affected todays business industry vastly, it has brought an entirely new structure for the restaurant industry. It has become easy and accessible for the consumer to search for various restaurants according to their cuisine specialty, ordering food, reserving tables, giving positive or negative reviews of a restaurant and viewing the ambience of restaurant beforehand. The forerunner and leader of this segment in India has been Zomato. Zomato as a brand has become so successful that every customer of and e-food platform would be familiar with it.