THE MARKETING STRATEGIES AND RISING SUCCESS OF PUBG.

  • Karan Agarwal et al.

Abstract

PlayerUnknowns Battlegrounds (PUBG) is mobile multiplayer battle game develop in december 2017 by PUBG Corporation. Main contributor of PUBG success was South Korean game company Bluehole. PUBG is highest selling game of all time in with limited marketing budget. The main purpose of research paper is to know who PUBG develop and how it comes in market and its marketing strategies.

Published
2019-12-08