SHOPPING PATTERN ANALYSIS USING ASSOCIATION RULES

Abstract

In today's world, everyone wants to grow their business and increase their sales, since most of the organization uses association rules mining, also known as the inclination of association rules. It is a common technique to find out how the elements are associated with each other. Most organizations like Amazon, Netflix and Spotify use mining rules for association rules. Amazon knows which item you buy if you also buy the object x, the same idea extends to Netflix and Spotify, they know which track you want to listen to later by analyzing the previous history of another user. These organizations also organize events to improve their algorithm and the winner can get a large amount in prize. Therefore, all of these include the use of data mining, mining association rules and shopping cart analysis to increase sales and attract more customers.