Applicability of Blue Ocean Strategy in the Development of IT and ITES Sector Companies

Abstract

In the present scenario we cannot say that a particular company is doing so well that it can become the market leader and is supposed to become first choice of the different shareholders. Most of the companies are facing hurdles in the respective progress. This is a juncture where most of the companies might understand the fact that doing things differently might pay them back in the coming future. Till the last few years almost all the companies are prevailing in the environment of Red-Sea strategy, it is a virtue where most of the companies are competing for the same pie of the share, as a matter of fact Blue Ocean Strategy is one such avenue which is the answer to all the questions related to growth and prosperity of a given company in any of the stated markets. Stating in simple terms, the Blue Ocean strategy guides the company to eradicate the competitors and sell maximum number of units in the same market. If handled carefully the success of the company can be replicated in multifold. This present study is focused on the application of Blue Ocean Strategy in the IT and ITES sector and the selected companies are HCL, Infosys, TATA, etc. the focus of the study is on the comparison of the profitability and related success of the company in the pre and post era of the implementation of Blue Ocean strategy.