Amalgamation of Symbols and Typography with Indian Fashion Design

Abstract

Symbols and typography are not only linked with the advertising and graphic design but now in present time they are also closely related with the fashion design industry, especially in Indian fashion design industry. India has been always be the favorite place for the artists and designer for the local raw materials in variety and diversified mythological stories and scripts from decades. Every region has their own textile and its strength and uniqueness in its own. Through my research I want to put highlight on the background and how texts and stories used on the textiles and cloth in Indian fashion industry. From brand identity to its branding, advertising and labeling typography plays very important role as a means of communication. But Indian signs and symbols are always be there to make it ethnic and Indian.