Tools for Promoting Innovativeness in Startups

Abstract

Purpose:  The objective of this article is to examine the variables that can enhance innovation in Indian startups and to extract guidelines concerning to innovation in startups based on descriptive analysis of the variables affecting startups.

Research Methodology: In this research article the data was collected through survey based on questionnaire from Indian startup founders. Eighty-nine startups were included in the study. Startups which were not younger than two years old and older than ten years old were included in the sample for this study.  Descriptive analysis was used for this study.

Practical Inferences This article can guide the founders of startups in understanding the variables like strategic orientation of the startup firms, top management style, flexible organization structure that can help founders of startup firms in enhancing innovativeness   in their firms.

Originality:  There is an extensive bibliography available on small firms functioning in capitalist economies which provides an insight on functioning startups and small firms in these economies. Although, to the best authors knowledge, the literature available startup firms peculiar to Indian economy is very scant. The acute gap in the literature motivated the author to conduct the study.

 Keywords-Innovation, Startups, Top Manangement Style, Flexible Organization Structure.