The impact of CSR Activities on Employer Brand Building

Abstract

Corporate social responsibility (CSR) has been used by different authors and writers in different ways, but still the concept is evolving over time. In this epoch, everyone is becoming environmentally conscious, and so this has reinforced a great level of competition among different companies and everyone is working very hard to develop and sustain their brands with infusing innovation and to have an edge over and above others.Thus, it makes imperative to infusedifferent CSR activities in the companies in order to have an edge over and above the competitors. This study analyses the impact of CSR on employer brand building, and thus enhance the understanding and acceptance among the people pertaining to CSR as an effective marketing tool in building employers brand Both quantitative and qualitative approach could be used to conduct further research as both the concepts are of compound nature.