Trends in Mobile Commerce: Benefits and Future Development in Business

Abstract

Electronic commerce typically lacks human warmth and sociability, since it is more impersonal, anonymous and automated than traditional face-to-face commerce. Nowadays, Information technology has been adopted widely in enterprises. It has been well acknowledged by most of scholars that IT is a powerful weapon enabling enterprises to get competitive advantage and transform their business. As the development of mobile communication technology, the development trend of online business is transferring from PC-Internet to Mobile- Internet, which is primarily reflected by the rise of M-commerce. In this paper, analyze the Characteristics, impact, trend, future development and advantage of Mobile commerce in business.